Title

Regulating Sponsored Influencer Marketing

Authors

Alana Sheppard

Document Type

Online Essay

Publication Date

6-1-2022

Description

Influencer advertising can bring large profits, but experts say it may also pose unique dangers to consumers.

Keywords

Business, Advertising, Behavioral Advertising, Influencers, Marketing, Social Media, Telemarketing

Recommended Citation

Sheppard, Alana, "Regulating Sponsored Influencer Marketing" (2022). The Regulatory Review - Analysis. 12.
https://scholarship.law.upenn.edu/regreview-analysis/12