Marketing and Outreach in Law Libraries: A White Paper

Authors

ALL-SIS Task Force on Library Marketing and Outreach
Amanda Runyon, University of Pennsylvania Carey Law SchoolFollow
Carol A. Watson, University of Georgia School of LawFollow
L. Cindy Dabney, Maurer School of Law - Indiana UniversityFollow
Liz McCurry Johnson, Wake Forest UniversityFollow
Emily Lawson, University of HoustonFollow
Shira Megerman, Boston University School of LawFollow
Jamie Sommer, Northwestern University - Pritzker School of LawFollow
T. J. Striepe, University of Georgia School of LawFollow
Michele Thomas, University of Arkansas at Little Rock William H. Bowen School of LawFollow

Document Type

Article

Publication Date

2013

Abstract

In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.

Keywords

Marketing, Outreach, Libraries, Law Libraries, Librarians, Students, Outreach Plans

Publication Citation

105 Law Libr. J. 525 (2013)

Repository Citation

ALL-SIS Task Force on Library Marketing and Outreach; Runyon, Amanda; Watson, Carol A.; Dabney, L. Cindy; Johnson, Liz McCurry; Lawson, Emily; Megerman, Shira; Sommer, Jamie; Striepe, T. J.; and Thomas, Michele, "Marketing and Outreach in Law Libraries: A White Paper" (2013). Librarian Scholarship at Penn Carey Law. 3.
https://scholarship.law.upenn.edu/librarian_scholarship/3